Impactful research for impactful brands
Cem, Tevafuk, Kahkaha
intentionally left blank
candide, pangloss, martin
su, nima, huy
"Flaneuse" with camera
Eadem, sed aliter
Amaç, Kapsam, Yöntem
toprak, yeşil, lagom
Dam üstünde saksağan
Bisiklet, Rotterdam, Pluto
Su, Can, Gülperi
Why Habitus Research? Our research techniques, our academic and corporate knowledge, our team of experienced (and fun!) anthropologists.
Habitus Research seeks to understand the emotional bonds that people develop with objects, places, people and ideas. In order to do this, we need people’s narratives that are constructed freely by them selves.
What makes ethnography such a powerful data collection method?
We are anthropologists ...
How do we work?
We use corporate ethnography to provide insights on how to improve the work atmosphere. We study the influence of culture and individual diversity in corporate and organizational settings and present concrete solutions on how to enhance team building, internal and external communications as well as organizational restructuring frameworks and design. We place equanimity, dynamism, and the ability to analyze and ask the right questions at the center of our work. Hence, facilitating and conducting participatory workshops to reach maximum precise, innovative as well as applicable outcomes is granted.
We offer consulting services to agencies and organizations working in the field of international development sector. We work with grant donors as well as grantees from civil society organization in the process of projects development, design and qualitative evaluation. Our anthropologists use ethnography and participatory action research as main approach and methodology to give nuanced and evolving perspectives on the process of social change from community as well as stakeholders perspectives. As trained ‘outside’ observers and skilled writers, we document and analyze the researched topic considering the unfolding and evolving nature of the environment surrounding the target group/ research interlocutors.
Habitus research have experienced anthropologists who worked in the field of international development on international level with focus on gender mainstreaming and inequality issues, HIV and AIDS and sexual and reproductive health and rights for women and young people. Basically, we combine the theories of anthropological thoughts, theories of developmental practices as well as hands on ethnographic research along with precise conclusions and outcomes from the creative strategy team of our company.
Ethnoshopping model approaches shopping with a holistic perspective. What we do IS NOT “consumer culture”. We collect stories and narratives on shopping. We analyze the cultural dimensions of shopping. And we finally turn the ethnographic data into the solutions you need.
Are you launching a new product? Are you planning a sensational event? Are you designing a new service that will win the hearts of people? Habitus Research designed this model to help you to make a difference in the market. We ask people to design, create and narrate your product/service. Let people dream and create for them and let us analyse their dreams.
Some people accept to be recorded, some don’t. Sometimes people may prefer to talk in total freedom, without any anthropologists present. Habitus Research gives this opportunity to informants and let them talk and record their own voices without any outside interference. With this model we can understand how people desire to perform and project themselves.
Why do certain smells have more impact than the others? Taste? Which music does remind us home? Do cities have a smell? We developed this model through the anthropology of senses. What are the cultural contexts that these senses are talked through? Habitus Research collects data on senses and analyses these senses in different cultural dimension.
We have developed this model to research and analyze the lives of individuals/consumers both in online and offline domains. This approach is crucial for those companies competing in the digital world.
We have developed this model specifically for the pharmaceutical and medical industries. It mainly relies on the medical anthropology sub-discipline. We study medical language and it’s conversion into everyday language. Ethnohealth model is constructed to democratise the language between medical doctors and patients.
It is a fact that the pitch processes are becoming harder and harder. Advertisement companies are in fierce competition to find the real insight and secure clients. Data collected from sterile focus group interviews are not enough anymore. We have developed this model to provide strategy departments with true insights, and help them through cramped and congested pitching periods.
Is your company aspiring to be a global brand? Let us help you with our region-based anthropologists. You name your target region and we conduct ethnographic research there.
In the past 10 years, I have worked with many research companies on different projects. Among these, Habitus was the most professional and specialized research company in their field. For the first time in a long time, we attained a report that amplified our vision and told us the things that we did not know. Following the research results, we decided to revisit our brand’s strategic plan. For this purpose, Habitus team facilitated an insights session for our core team first, which later on helped us to shift some of the key pillars in our brand category plans.
Habitus is a real business partner that we’ve worked in Turkey. Habitus is the one that you knock on the door when you need to crack a tough nut, answer a complex question or unfold a deeply rooted habit you need to understand. Spending robust time together on defining what our real business question is, going through findings together, discussing and synthesizing outputs, putting things into shape and reaching deep insights, are what makes them a real partner.
They are not only a business partner for us, but take our challenges as their challenges. They believe in, not only focusing on the insights but also translating them the insights into actionable strategies. They have huge capability in understanding human behavior, society dynamics and translating them into marketing solutions.The most important 3 differentiation points of Habitus are: Dedication; boutique approach and tailor-made solutions; and deep understanding of our business problems beginning with living and breathing the issue at hand.
We enjoyed working with Habitus a lot. In terms of conducting an ethnographic research, Habitus is be the only company that comes to my mind. I will strongly recommend Habitus Research to my network.
Such a dynamic, enthusiastic, passionate and well-focused team! They have always taken our projects as their own and worked very hard for each and every one of them. While deepening the concepts and exploring them profoundly, they were also the ones who made it easy to grasp, clear and understandable for all audiences during their presentations. They have always come up with surprising and yet actionable suggestions. It is an agency that we take great pleasure working with.